Latest News & Blog


Pivotal Presenting on Website Rankings

Calling All Calderdale Businesses What are you doing on Tuesday 19th March? Overgate Associates will have their first business networking event of the year next Tuesday at Bertie’s, Elland. Attendance is free for all Overgate Associates members. As sponsors of this event, Pivotal will also be presenting insights into how local business owners, like you, […]


A Jordan Like No Other

Meet Jordan — but this isn’t just any Jordan. This Jordan is a Psychology graduate from the University of Manchester, already making his mark in the world of marketing as a Digital Marketing Intern here at Pivotal Marketing. Armed with a keen eye for grammar and detail, Jordan knows what looks good and what doesn’t, what’s […]


These Boots Are Made for a Charity Walk

We are ditching our warm comfy beds and donning our thick socks and walking boots to join Overgate Hospice on a midnight charity walk. On Saturday 8th September, Overgate Hospice’s annual 13-mile walk will take place. Inviting people of all ages to join the midnight fun, Overgate is keeping the route secret until the big night. […]


Meet Our Apprentice Turned Coding Superstar

Tingle, Taylia Tingle is her name and she arrives at Pivotal HQ in Brighouse every morning bright-eyed and with extra sass ready to take on the world of digital marketing and coding for beginners. Taylia joined Pivotal Marketing in January 2018 as a digital marketing apprentice from Estio training, one of the UK’s leading providers […]


Food for Thought With Brighouse Central Foodbank

Thirteen million people live below the poverty line in the UK, with individuals going hungry every day.  Low income, benefit delays and receiving an unexpected bill are just a few reasons contributing to the crisis. Many people find it difficult to cope with the everyday demands facing them. Food banks like this, Brighouse Central Foodbank, offer […]


Digital Marketing Trends in 2019: Our 5 Predictions

Believe it or not, we’re already halfway through 2018! And what does next year have in store for digital marketing? If you’re wondering the same, we have 5 predictions for Digital Marketing trends in 2019: 1. Internet vs. Television According to a research from Social Report, it’s thought that the internet will catch up to […]


Social Media: 5 Pros & Cons for Business in 2018

If you’re anything like us at Pivotal and you like a cheap pint or good grub that’s value for money, you’ll have heard of the nationwide pub chain JD Wetherspoons. This week they made headlines when they announced they were breaking away from the business marketing norm and deleting their social media accounts across their […]


Can a Marketing Strategy Really Work?

Can a marketing strategy work for small businesses? 247GT say YES! ‘Marketing Campaigns’, ‘Digital Strategies’ … this may seem like business speak for the larger blue chip companies, but actually it’s not. Even the smallest company can take advantage of a simple and effective marketing strategy. Most companies, however large or small, will feel the […]


Facebook App Permissions

How to stop third-party apps from collecting your personal details and data from Facebook. There has been recent news of Cambridge Analytica misusing the data of around 50 million Facebook users. Facebook has been allowing third-party apps access to your private and personal data, as well as your family and friends. Mark Zuckerberg, Facebook’s CEO, […]


Facebook Algorithm: Reacting to New Changes

Commenting, Sharing and Reacting on Facebook Over the past few weeks there have been lots of announcements about changes to Facebook and its news feed. Family and friends’ posts are pushed higher than posts from businesses and companies selling themselves and their products and services.     There have been all sorts of changes to the […]


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