Guest blogging for many years has been an effective part of many companies SEO strategies; building exposure, branding, a strong community, and increasing a websites reach.
But things took a turn back in January 2014. Matt Cutts, the head of the web spam team at Google, posted a hugely talked about blog post titled “The decay and fall of guest blogging for SEO.”
His opening paragraph had SEOs spitting their Monday morning coffees out in surprise.
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
And just incase readers of his blog weren’t 100% sure what he meant , he continued —
“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.”
This left many digital marketers, ourselves included, questioning whether we should stop perusing the process and focus our time on an area of SEO that is preferred by those in charge at Google.
Fast forward to July 2015 (18 months since Matt Cutts’ blog post) and many in the industry are still wondering if guest blogging is an obsolete form of SEO. Well here at Pivotal Web Solutions we partly agree with Cutts’, but we’d just reword it slightly different. Something along the lines of ‘The decay and fall of bad, spammy, link begging guest blogging for SEO’
And like many of the other areas that have succumb to spammy practises in past, link building, keyword targeting and image optimisation, guest blogging is still important and a fantastic way to build a strong, knowledgable community, increase web traffic and showcase your expertise. But it’s all about quality content, guest post or not.
So what can you do to successfully host guest posts and contribute to other blogs?
Content marketing is and will remain to be a very relevant area of search engine optimization, whether you are publishing your own blog posts or other blogs. What really matters is making your content relevant, engaging and interesting without filling the text with spammy links that Google clearly dislikes.