Rewarding your website visitors with good quality, informative content is key to owning a successful website capable of converting visitors to sales leads.
In 2020 it is thought that Google will be doing more to evaluate your website credentials with E-A-T – Expertise, Authoritativeness and Trustworthiness, and for good reason. It’s worth taking time to help educate and inform your visitors and show them that you know what you’re talking about. Building this kind of trust is more likely to keep your visitors reading and returning, and then making contact.
Through intelligent webpage design and layout to assist your visitors in making sense of what is quite possibly complex reading matter, and large selections of products and services, you are far more likely to convert your visitors to customers, a process known as Conversion Rate Optimisation.
If you’re about to embark on an advertising or marketing campaign and send people back to your website for more information, it’s worth making sure that your website design and interface offers a clear and concise ability to allow that sales funnel process to continue to completion, otherwise it could just be a waste of money and effort.
The User Experience has to be clear and friendly, making sure that all information is accurate and up to date and with good quality images particularly where products and services are involved. Using videos to help explain your services, or calculators to help work out costs can help increase your visitor Dwell-Time, another important ranking factor by Google.
At Pivotal, we feel it’s important to follow the search engine ranking factors in our website design, as they are a positive indication of what visitors are looking for in their quest for information.
This can depend on how much you value your own time.
If you don’t want to spend too much on a website you can develop one yourself using a website tool like Wix or Squarespace, but if your time is valuable you may well find it cheaper to employ a web design agency like Pivotal. Read more to see a detailed costs page.
Obviously this will depend if you only need a couple of service pages or a thousand products. Generally speaking if you already have content and images a brand new bespoke designed website may only take 1 to 2 weeks following your authorisation of the design, but can take slightly longer if you need more time to evaluate your content.
Typically our customers have an idea of the type websites they like and who their competitors are. We then research the content requirements while our designer gets creative. Once this is all brought together with any snagging completed and meets with your approval, the website is then coded ready for your final review before launching.
As experienced WordPress developers, we would build your website so you can add and amend all pages, posts, and products all by yourself. We even provide a 1-to-1 training workshop to show you how to do this. You can also adjust the menu areas, add images and videos as well as adding your own plug-ins to enhance your website as you like.
Are you an online retailer or wholesaler with thousands of SKUs and a frequent rotation of products?
Then look no further. We specialise in creating contemporary Ecommerce websites ideal for high volume online sales and customer interaction.
Our Ecommerce & WooCommerce website shops are:
Customised WordPress websites tailored to your business needs. Our content-managed systems make it easy to update your content, so you can do so whenever you wish. We provide you with a simple login and training so you are confident in editing your business website.
All our bespoke WordPress websites are:
We’re here to support you, even after your website goes live. We offer maintenance and support services to ensure the smooth and secure day-to-day running of your website.
Once your fresh new website is launched we know you’ll be excited, so why not activate your Digital Marketing strategy?
To take your website to the next level, get in touch with us today for a brew and a chat, so we can help your business grow.
See our website development work in Huddersfield and Halifax.
We meet with you to discuss your business, understand your objectives and create a detailed brief for your Website Design project.
We will look at your domain name set up and ensure your future hosting requirements are catered for, and that you email mailboxes are unaffected.
We research your SEO competitors and their SEO tactics and find out which keywords related to your industry are popular in online search.
Using your brief, we create an initial visual design using Adobe Photoshop or Illustrator. We then send this to you in PDF format for your feedback.
Once we have received your feedback, we aim to make the amendments within 48 hours and send the design back to you.
Once you have approved the final visual design, we aim to start creating your new website within 3 working days.
We develop your website on WordPress. This is a CMS (Content Management System) which allows you, as an admin*, to make instant changes to your website.
We send you a link to a test site that we’ve built your new website on, so you can review the User Experience.
*Admin refers to you as the user logged into your new site and having the ability to make your own alterations to your website, e.g. adding new pages, blog posts, images etc.