Have you ever put an ad for your business in a local newspaper, on the local radio station or on a nearby billboard? Could you track who saw it and, more importantly, who acted upon what they saw? No, of course not!
With our strategic Pay-per-Click management service, we can use fine-tuned filters to proactively target your ideal customers based on a range of demographics then track and monitor the results of your online ads.
PPC Management is the service of managing all aspects of your paid search Google Ads that appear within the sponsored listings of a search engine or partner site by paying either each time your ad is clicked on (Pay-per-click advertising) or, less commonly, each time your ad is displayed (Cost-Per Impression – CPM).
We meet with you regularly to fully understand what you want your business to achieve via Google Ads (more calls or more sales? More downloads or more live chat discussions?). We also undertake comprehensive competitor, industry and keyword research to really get under your ideal customers’ skin and understand their behaviour when searching online. Only then do we get creative and craft your ads.
You can only spend your marketing budget once, but with PPC advertising, you’re in control. Tell us what you want to spend per day on online advertising and we’ll maximise your budget whilst making sure your Google Ad account’s daily spend doesn’t exceed the boundaries you’ve set.
We harness the wealth of data that Google Ads provides (that we also include in regular reports of your PPC campaign’s performance sent to you) to see what landing pages are working and what aren’t. We use the information to create more compelling text, bolder calls-to-action, better visuals for your Display Ads to increase click-through-rates.
PPC Management is a brilliant way to drive targeted traffic to your website, especially if you’ve just invested in a new website that might not be getting high visitor rates yet. Equally, if your website ranks highly for the search terms you wish to be found for, but you want to increase the traffic or improve the quality of the leads from your website, PPC advertising is a cost-effective way to do this.