Launched in 2016 by entrepreneur Peter Ahye, Freaks of Nature is an award-winning brand of entirely plant-based desserts. From their factory in West Yorkshire, Freaks of Nature’s dairy- and gluten-free puddings are available in various supermarkets.
To match their unique, healthy products, Freaks of Nature needed a new website that was fresh, vibrant and striking. A product webpage delivering the right simplicity, a strong message, and a bit of pizzazz!
Not only that, but a new and exciting product range was on the way, so we wanted to adapt the website to make room for double-launch to showcase all of the products all of the time.
Website Features Provided:
WordPress content management with all the fabulous benefits that come with it, making it easy to update any product information in seconds.
Bootstrap grid system, perfect for making the site look good on all screen sizes.
A few fancy slider plugins.
Using a nicely coded bit of CSS, the product display really shows off these tasty desserts and makes them ping.
Every page is unique with its own header and background colours. These are easy to change at any time using an on-page colour picker (pictured right). This was primarily for the product pages (using colours from each product packaging), but we decided to apply it to all pages to make the website pop.
We set up Google Analytics and Google Tag Manager on Freaks of Nature’s behalf. We’re proud of this website, but as they say, the proof of the pudding is in the eating! Now that these two features are set up, Freaks of Nature can monitor their website visitors’ behaviour to make informed choices about their website and digital marketing going forward.
A free WordPress workshop (supplied with all our WordPress websites) will allow the Freaks of Nature team to make regular blog and recipe features on the site as part of their bigger online marketing campaign.
Myself and my co-director Aimee at Ultra Accountancy recently engaged Pivotal Marketing to redesign our website to achieve a more professional look and better useability.
We are really pleased with the final result! The team at Pivotal really got to understand our business and what we are about, whilst they listened to our requirements they also made some great suggestions to further improve the site.
They have also provided a blogging workshop so we are now able to keep our clients up to date with useful tips and information and will we be using them further in this area in future.
We wouldn't hesitate to recommend the team at Pivotal Marketing Ltd!
17. March, 2021.
Phil and his team built a great website for our new software product. They gave us fantastic branding ideas, built the site with a clear flow through it and then went the extra mile by helping us design the look and feel of the software itself. Highly recommended!
16. February, 2021.
Jayna provided me with very comprehensive and useful website training in order for me to update the company website (Highbury Homes).
12. February, 2021.
From my first contact with Pivotal (with Phil Hatfield) throughout every dealing I've had with them they have been totally professional and cooperative, as well as extremely supportive and reliable. Jayna has been great at understanding what we've been trying to get across in our new website and has made it feel like a really collaborative experience. Could not recommend more highly.
10. February, 2021.
We are repeat customers of Phil and his team. Honestly I would never go elsewhere. They respond pretty quick, they UNDERSTAND your brief SO well and deliver your vision better than you had dared to think possible and nothing is ever too much trouble for them. Customers for life
9. February, 2021.
As a Director of Imagineer Development UK CIC, we have been working alongside Pivotal to redevelop and amalgamate our websites into a more efficient and accessible platform for our stakeholders. The work has been complex- involving the development of a membership area, directories, e-commerce and the integration of a learning management system for e-learning. Phil, Jayna and Taylia are very friendly, approachable and highly skilled at what they do. They have responded to all of our requests and presented solutions as we have needed them. I would not hesitate to recommend their services.
5. February, 2021.
I have worked with Pivotal Marketing Ltd for several years both on my account and that of many clients. They design, develop and maintain my website, report on my SEO rankings, help me with digital marketing including blog writing and have frankly, never let me down. They are a pleasure to work with and I would highly recommend them to everyone.