Launched in 2016 by entrepreneur Peter Ahye, Freaks of Nature is an award-winning brand of entirely plant-based desserts. From their factory in West Yorkshire, Freaks of Nature’s dairy- and gluten-free puddings are available in various supermarkets.
To match their unique, healthy products, Freaks of Nature needed a new website that was fresh, vibrant and striking. A product webpage delivering the right simplicity, a strong message, and a bit of pizzazz!
Not only that, but a new and exciting product range was on the way, so we wanted to adapt the website to make room for double-launch to showcase all of the products all of the time.
Website Features Provided:
WordPress content management with all the fabulous benefits that come with it, making it easy to update any product information in seconds.
Bootstrap grid system, perfect for making the site look good on all screen sizes.
A few fancy slider plugins.
Using a nicely coded bit of CSS, the product display really shows off these tasty desserts and makes them ping.
Every page is unique with its own header and background colours. These are easy to change at any time using an on-page colour picker (pictured right). This was primarily for the product pages (using colours from each product packaging), but we decided to apply it to all pages to make the website pop.
We set up Google Analytics and Google Tag Manager on Freaks of Nature’s behalf. We’re proud of this website, but as they say, the proof of the pudding is in the eating! Now that these two features are set up, Freaks of Nature can monitor their website visitors’ behaviour to make informed choices about their website and digital marketing going forward.
A free WordPress workshop (supplied with all our WordPress websites) will allow the Freaks of Nature team to make regular blog and recipe features on the site as part of their bigger online marketing campaign.
We approached Phil at Pivotal to build our new website following a recommendation from an industry colleague. He instantly understood our brief and target audience and immediately put us at ease with our decision-making process as to which provider to choose. We were dealt with in a friendly and professional manner throughout and the team made the process very easy. The site was built in a very timely manner to a very high standard and we are delighted with the result! We would absolutely recommend Pivotal to anyone.
31. January, 2022.
When I needed a new web site Phil was the obvious choice for me and he has done a fantastic job. I'm really pleased with the clear navigation, great design and overlook and feel. Phil and his team are great to work with and a pleasure to recommend.
10. January, 2022.
Phil and the tam at Pivotal Marketing have done an excellent job of building me a brand new website for my business. A family member recommended I use them and I'm really glad I did.
They were very professional throughout the process and the build took no time at all. I struggled with knowing what I wanted it to look like, but with guidance it really surpassed what I could have imagined.
Great service and fantastic job, worth every penny. Thank you! I'm just sorry it's taken me so long to leave a review.
21. September, 2021.
Pivotal Marketing Ltd are an excellent team. They are professional, yet friendly, reliable and accommodating to the needs of our business. They are proactive and quick to respond to our calls. I cannot recommend them highly enough.
20. September, 2021.
We was recommended to Pivotal by another of our customers as we wanted to refresh the website. What we finished with was beyond we we had hoped for. All the team have a professional but friendly approach and time frames managed excellently. Would highly recommend
R A Sidebottom Roofing Ltd
14. September, 2021.
Just had a full website refresh carried out by Pivotal Marketing Ltd and I’m very happy with the results.
As always, Jayna was very knowledgeable and professional, a pleasure to deal with.
I would highly recommend the team at Pivotal for the wide range of services they provide.
1. September, 2021.
We used Pivotal Marketing to spruce up our website, they gave us an amazing brand new one! The best thing I found was the way they understood exactly what we were after even though we didn't! The training provided after is a unique approach as it has enabled us to manage our content and website - so it's a continued improvement rather than a one off price off work. Great work by Phil, Jayna and Taylia, thank you from Sleigh & Story Accountants
30. July, 2021.
Fantastic level of customer service. was very helpful in the services we used.
would definitely recommend for any website or marketing solutions!
24. June, 2021.
We have been working with Phil and the team at Pivotal Marketing now for about seven years. During that time they have built three websites from scratch and subsequently helped update two of those websites.
We have recently gone through a process of updating our core website with a view to making it more vibrant and engaging while at the same time looking to encourage more enquiries from potential clients.
We are extremely pleased by the level of technical expertise within the team as well as their ability to grasp the commercial imperatives driving our website strategy. In addition, they are a pleasure to work with - which makes the process much more enjoyable.
What's more to say - I would wholeheartedly recommend Pivotal Marketing if you are looking to 'up' your online presence.
Global Business Culture Ltd
19. June, 2021.
Pivotal did a fantastic job designing and now managing our new website over a year ago! We have been that busy responding to customer enquires and sales on our website I apologise it has taken so long to write this review! We have received great feedback from our customers about our website and it has really helped our business during the pandemic as we are getting plenty of enquires and orders from around the UK. The whole team at Pivotal have been fantastic to deal with and always get back to you if you have a question or problem. Thank you guys and look forward to working with you in the future.