A smart and responsive new website is a huge investment. You wouldn’t want to do your investment a disservice by not promoting it, would you?! Search Engine Optimisation (or SEO) increases the chances of your website getting found in the results of search engines like Google. A good SEO agency will get your website noticed by the right people – your ideal customers – when they search online for the services or products you offer. A great SEO agency will encourage your perfect customers to actively click on links to your website.
These days search engines like Google are smarter. In fact, Google uses over 200 ranking factors to determine how highly its algorithm ranks a website in search engine results! As experienced WordPress SEO experts, we utilise a number of Technical SEO elements and combine them with a targeted Content Marketing strategy to boost your website’s visibility, increase your web traffic and improve the quality of your web leads.
Although there are many different ranking factors that influence whether Google’s algorithm ranks your website highly in search results, much of the ‘secret’ behind high website rankings lies in ongoing content creation. With so many people researching things online, having educational blog posts, informative videos and compelling case studies is a winning tactic.
For a cohesive and consistent SEO strategy that aligns with your unique business goals, we would expect the price an SEO agency would charge to start from around £400 a month.
This would combine elements of Website Maintenance, Technical SEO and Content Marketing to keep people on your website for longer.
Most people don’t go beyond page 1 in Google search results when looking for a particular service or product. When your ideal customers come looking for what your business offers, it’s essential your business is ahead of the competition, with links to your website appearing high up on page 1 for the keywords and search terms you ought to be targeting.
Each website has a right to a Google Tracking Code. As your SEO agency our Website Analytics service can use this tracking code to see how many visitors your website has attracted in a given time period, where they have come from and how long they spent on your website. We then present this information to you in a real-time report using Google Data Studio.
Websites that are regularly updated with a long ‘Dwell Time’ are more likely to rank higher in Google search results. Our engaging content creation, keeps your website visitors on your website for longer, gives them more of a reason to return and provides them with more enticing content to watch, read and listen to before they leave your website altogether.
As well as maintaining your website’s general health, Technical SEO, such as eliminating broken links and increasing page load time, helps provide your visitors with a positive User Experience. This means they’re less likely to leave your website after viewing only one page (known as Bounce Rate) again, helping your website rank higher in search results.
If you can’t measure it, you can’t manage it! We provide you with accurate and accessible, easy-to-follow regular reporting each month so you can monitor the performance of your website and SEO efforts, and we can identify what tactics are working and which aren’t.
We meet with you to discuss your business; understand your SEO objectives and what keywords you wish to target and create a detailed SEO strategy to help you achieve your goals.
We use leading industry tools to pinpoint which keywords are popular in your industry and carry out competitor research to identify how we can keep you ahead of the competition.
We collaborate with you to allocate each webpage on your website a keyword to target based on keyword research. This is represented in a spreadsheet known as an SEO Keyword Layout Plan.
We start copywriting, ensuring text on your website and meta descriptions, title tags, and image alt tags contain the focus keyword that has been allocated for each webpage in the Keyword Layout Plan.
Alongside optimising your content, our WordPress Developer runs regular checks on your website, fixing broken links and speeding up your website where possible.
Each month we create compelling case studies, add testimonials and reviews, craft insightful blog posts and engaging videos to target the most searched for keywords in your industry or niche.
You receive transparent and regular reports each month that outline your website’s rankings for the keywords you’re targeting and how visitors have behaved on your website.
You know your business best; we know websites and SEO inside out. Regular meetings to review your ongoing SEO strategy help to continuously improve it.