A stunning design is just the start: it won’t produce the desired effect if your customers can’t find you. Search Engine Optimisation (SEO) is a fundamental part of your website’s success, and our SEO services will help.
SEO, which stands for Search engine optimisation is the process of improving the position that a website appears in the “organic” search engine results page (SERPs) returned by search engines such as Google, Yahoo and Bing.
Search engine optimisation involves using a number of marketing techniques to improve a website’s search engine rankings and visibility, driving more organic traffic. By connecting your business directly with consumers – right at the time when they are actively searching for your products and services, you can expect to improve conversions, increase leads, and turn more traffic into dedicated customers.
It is a well publicised fact that 80% of Google users don’t click past page one, and 33% of Google users click first the result in the organic search results. This means the higher up in the results you appear, the more website traffic you’ll receive.
Search engines use many different techniques when ranking a website in its search engine results pages. One of the big factors are keywords. Keywords should be a main pillar in any good strategic SEO campaign. They appear in:
A robust and well-built SEO strategy is one of the best marketing investments you can make and can save businesses money in marketing and advertising costs.
Many companies promise to get your website ranking on the first page of Google within a week. And yes if we focussed solely on irrelevant keywords, we’d promise that too. But that would be a waste of your money, and our time. We’re only interested in achieving higher rankings for keywords that matter to your business products and services, and that’s whole new ball game.
Thankfully long gone are the days when a huge amount of links to your website was enough to move it to the top of Google search. Now it takes a much more measured and strategic approach.
Every business; yours, ours, your competitors, rely on new customers to drive growth. SEO campaigns are one of the most cost-effective ways to increase online visibility, and therefore, increasing leads, conversions and potential new customers.
Whether you are planning your first or tenth SEO campaign, there are many reasons you should work with a professional SEO company.
We love a challenge. We wouldn’t be SEO experts if we didn’t. To overcome these challenges you need a trusted, knowledgeable and professional SEO company that can take hold of the reigns and deliver you results that make a difference to your business.
There are many aspects that contribute to whether search engines like Google favour your website in search results:
SEO is no longer a black art, it just needs a lot of thought and research to reach the right audience for your sector:
Call us today on 01484 290 100
Let us design and deliver a custom SEO package for your unique business needs.
Websites that are regularly updated with a long ‘Dwell Time’ are more likely to rank higher in Google search results. Our engaging content creation, keeps your website visitors on your website for longer, gives them more of a reason to return and provides them with more enticing content to watch, read and listen to before they leave your website altogether.
As well as maintaining your website’s general health, Technical SEO, such as eliminating broken links and increasing page load time, helps provide your visitors with a positive User Experience. This means they’re less likely to leave your website after viewing only one page (known as Bounce Rate) again, helping your website rank higher in search results.
If you can’t measure it, you can’t manage it! We provide you with accurate and accessible, easy-to-follow regular reporting each month so you can monitor the performance of your website and SEO efforts, and we can identify what tactics are working and which aren’t.