Websters Furniture

WordPress Website

Websters Furniture

About the Client

Having been established since 1865, Websters Distinctive Furniture boasts a well-known reputation for furniture and customer service excellence.

Websters Distinctive Furniture excels at sourcing and selling luxury, high-end bedroom, living room and dining room furniture to really make a statement in their customers’ homes. Selling high-quality and classic home improvement accessories, from lighting and cushions to curtains and blinds, Websters Distinctive Furniture staff are experts at providing top interior design advice.

One of the few remaining independent family businesses in Yorkshire, Websters Distinctive Furniture is a big name locally in Brighouse and beyond, which is why Pivotal Marketing was thrilled when tasked to upgrade their existing website to WordPress and facilitate the purchasing of products online by making the new website an Ecommerce one.

Website Features Provided:

  • User-friendly WooCommerce plug-in on the easy to use WordPress platform makes it easy for the Websters Distinctive Furniture staff to add or amend products via an accessible online control panel, without needing complex HTML coding knowledge! (Once properly set up, plug-ins are the equivalent of apps on your smartphone and add extra functionality to a WordPress website).
  • The WooCommerce Stripe Payment Gateway plug-in allows Websters Distinctive Furniture to process credit card payments safely online. Likewise, the WP Simple Pay Lite plug-in enables simple payment forms to function well on the website.
  • Other plug-ins such as Perfect WooCommerce Brands and Woo Product Filter facilitate a better User Experience (UX), showcasing Websters Distinctive Furniture’s upmarket product brands and providing a seamless and efficient way to filter and find products.
  • The Soliloquy WordPress plug-in allows high-quality images to be displayed in a scrolling ‘slideshow’ manner to draw the eye of website visitors.
  • The iThemes Security Pro plug-in protects the website from hackers, cyber-attacks and viruses, whilst the Honeypot for Contact Form 7 plug-in and Google ReCAPTCHA Version 3 shields the site from spam.
  • The GDPR Cookie Consent Banner plug-in keeps Websters Distinctive Furniture compliant with the law, whilst having an SSL Certificate properly installed means the business is following website best practice, and website visitors are reassured that the site is a safe one.
  • To make life more convenient for Websters Distinctive Furniture staff, the Contact Form CFDB7 plug-in that’s installed on the website captures all online enquiry forms and stores them in an accessible database in the back-end of the website so the business never misses any important customer messages.

Extras:

  • We always say there’s no point having a website unless you drive people to it via Digital Marketing. That’s why we were delighted to design and manage a Facebook Ad promoting the website and other Facebook ads thereafter.
  • We supported Websters Distinctive Furniture with Social Media Management for their Facebook and Instagram accounts, communicating with Oliver, Sales Manager at the business, via WhatsApp to brainstorm and collaborate on post ideas. WhatsApp was the most convenient and effective way of contacting Oliver, whose job sees him out and about delivering furniture to customers in the company van, rather than sat at a computer and desk.
  • Being a monthly client, Websters Distinctive Furniture also benefit from monthly Social Media, SEO and Keyword Ranking Reports monitoring the success of their online presence.
  • As well as driving people to your website it’s important to give them a reason to keep them there. One of the ways to achieve this is through blogging and we are proud to have offered blogging services to Websters Distinctive Furniture.

How Websters Distinctive Furniture Benfitted from the Pivotal Impact:

Our Website Developer, Taylia has provided Oliver with extensive 1-to-1 WordPress Training so he can master the platform and add and remove products on his own.

Our Social Media Account Manager, Jayna also ran a Social Media Training session with him too.

In the long run these training sessions will empower Oliver to have more control over his business’ website and save him valuable time.

Get Your Ecommerce Website

Contact us on 01484 290 100 or contact us to discuss a new Ecommerce website/online shop for your business.


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