As the fascinating world of graphene and two-dimensional materials has emerged and developed at an exciting pace, Nixene Publishing has established themselves as world leaders at the forefront of providing clear, concise communication about graphene and 2D material.
Underpinned by a team of experts, what began life as a private research project has transformed into a significant contribution to the world of graphene.
Today Nixene Publishing is a source of high-quality, premium information products spanning a range of print and digital publications, including the monthly Nixene Journal. The organisation also offers online and offline events and consultation services (available upon request).
Pivotal was delighted to be involved in helping this pioneering communication company enhance their online presence by designing and developing a smart and functional WordPress Website to showcase their publications, industry events, knowledgeable team and services.
Website Features Provided:
A slide-out menu rather than a conventional, static navigation bar. This gives the new website a cleaner and more minimalist look.
Showcasing Nixene’s most recent publications in a unique, vertical format down the left-hand side of the homepage image.
As well as a News section on the website, the Nixene team also requested having a page displaying articles from, and about, Graphene World Leaders.
The beauty of WordPress is that it is a super user-friendly platform and there are almost an infinite number of WordPress plug-ins which are a bit like apps for your smartphone that boost a website’s functionality. We used The Events Calendar plug-in so the experts at Nixene Publishing can easily add, remove and edit events, that they may be attending or are relevant to the work they do.
An easy-to-use contact form with Google reCAPTCHA Version 3 anti-spam protection was set up using Contact Form 7. If the Nixene team miss any enquiries, all correspondence is stored in an accessible database in the back-end of the website.
Security plug-ins were installed and set up to protect the website from hacking, spam and viruses, making it very secure.
The Strong Testimonials plug-in displays Nixene Publishing’s reviews in an attractive manner, allowing their reputation and work to speak for themselves.
A high-quality GDPR Cookie Consent Banner plug-in was set up and Cookie and Privacy Policies were uploaded to ensure the website is compliant with all the necessary regulations.
We set up Google Analytics and Google Tag Manager on Nixene’s behalf. We always say, “If you can’t measure it you can’t manage it!” Now that these 2 features are set up, Nixene can monitor their website visitors’ behaviour to make informed choices about their website and digital marketing going forward.
We provided Nixene’s Contributing Editor and Project Manager, Debbie Nelson, with a complimentary practical 1-to-1 WordPress Website training handover session so she felt confident to populate the website’s content herself.
Testimonial – The Pivotal Impact
“Working remotely in the US, I was introduced to Pivotal Marketing, who has been a friend to Nixene Publishing for quite some time now. I faced the dual challenge of communicating the vision for our website redesign as well as working virtually for the entire project.
“I remain impressed at how quickly the team at Pivotal translated the vision to a reviewable sample, accommodated our team’s input and ideas, and provided special features we had not imagined.
“Despite the sudden shift for their team to endure furloughs and remote work style, Phil Hatfield stepped in to wrap up the project with extraordinary patience and helpfulness.
“I can say without hesitation that working with Pivotal Marketing on Nixene Publishing website redesign and also with Nigel Cliffe through Nixene Publishing Ltd has made a huge difference for me. The project was less like work and more engaging as Team Pivotal is excellent to work with.
“On a 1 to 10 scale, I’d award a 20 – Highly Recommended – for going over and above during such a challenging time. We are very proud of the end result and extremely pleased with every aspect of working with Pivotal Marketing.”
Pivotal Marketing Ltd are an excellent team. They are professional, yet friendly, reliable and accommodating to the needs of our business. They are proactive and quick to respond to our calls. I cannot recommend them highly enough.
20. September, 2021.
We was recommended to Pivotal by another of our customers as we wanted to refresh the website. What we finished with was beyond we we had hoped for. All the team have a professional but friendly approach and time frames managed excellently. Would highly recommend
R A Sidebottom Roofing Ltd
14. September, 2021.
Just had a full website refresh carried out by Pivotal Marketing Ltd and I’m very happy with the results.
As always, Jayna was very knowledgeable and professional, a pleasure to deal with.
I would highly recommend the team at Pivotal for the wide range of services they provide.
1. September, 2021.
We used Pivotal Marketing to spruce up our website, they gave us an amazing brand new one! The best thing I found was the way they understood exactly what we were after even though we didn't! The training provided after is a unique approach as it has enabled us to manage our content and website - so it's a continued improvement rather than a one off price off work. Great work by Phil, Jayna and Taylia, thank you from Sleigh & Story Accountants
30. July, 2021.
Fantastic level of customer service. was very helpful in the services we used.
would definitely recommend for any website or marketing solutions!
24. June, 2021.
We have been working with Phil and the team at Pivotal Marketing now for about seven years. During that time they have built three websites from scratch and subsequently helped update two of those websites.
We have recently gone through a process of updating our core website with a view to making it more vibrant and engaging while at the same time looking to encourage more enquiries from potential clients.
We are extremely pleased by the level of technical expertise within the team as well as their ability to grasp the commercial imperatives driving our website strategy. In addition, they are a pleasure to work with - which makes the process much more enjoyable.
What's more to say - I would wholeheartedly recommend Pivotal Marketing if you are looking to 'up' your online presence.
Global Business Culture Ltd
19. June, 2021.
Pivotal did a fantastic job designing and now managing our new website over a year ago! We have been that busy responding to customer enquires and sales on our website I apologise it has taken so long to write this review! We have received great feedback from our customers about our website and it has really helped our business during the pandemic as we are getting plenty of enquires and orders from around the UK. The whole team at Pivotal have been fantastic to deal with and always get back to you if you have a question or problem. Thank you guys and look forward to working with you in the future.
25. March, 2021.
Myself and my co-director Aimee at Ultra Accountancy recently engaged Pivotal Marketing to redesign our website to achieve a more professional look and better useability.
We are really pleased with the final result! The team at Pivotal really got to understand our business and what we are about, whilst they listened to our requirements they also made some great suggestions to further improve the site.
They have also provided a blogging workshop so we are now able to keep our clients up to date with useful tips and information and will we be using them further in this area in future.
We wouldn't hesitate to recommend the team at Pivotal Marketing Ltd!
17. March, 2021.
Phil and his team built a great website for our new software product. They gave us fantastic branding ideas, built the site with a clear flow through it and then went the extra mile by helping us design the look and feel of the software itself. Highly recommended!
16. February, 2021.
Jayna provided me with very comprehensive and useful website training in order for me to update the company website (Highbury Homes).