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About the Client:

Established in 2000, Hydroserve is Borehole and Spring Water specialist, catering for the industrial, commercial, agricultural, and domestic markets. From their bases in Halifax, West Yorkshire, and Newcastle upon Tyne, they provide water treatment and maintenance services for their private water supply customers and offer a unique cost-saving Build/Own/Operate/Maintain (BOOM) service.

They have worked with the likes of the National Trust, Walkers, Wyevale Garden Centres, Northumberland County Council, PepsiCo, and more.

Website Features:

  • A clean and minimalist mobile-responsive website design, using a blue colour palette and a subtle wave effect to tie in with the water supply nature of Hydroserve’s business.
  • A striking stock video clip on the homepage of water flowing to add a welcome element of movement.
  • We set up the Yoast SEO plugin to help Richard optimise his website content for strategically targeted keywords.
  • We installed an SSL (Secure Sockets Layer) Certificate, which results in that reassuring padlock icon appearing next to the website’s web address, giving Hydroserve’s website visitors peace of mind that they are protected when they browse the website.
  • We used the Max Mega Menu plugin to create a neat ‘hamburger’ menu.
  • We utilised the iThemes Security Pro plugin to maximise the website’s security.

Services Provided:

  • Facilitated the transfer to a new domain name hosted on our secure servers.
  • Liaised with Brighouse Computers to set up Hydroserve Ltd’s Director Richard up with a new Office 365 Mailbox on his new domain name.
  • SEO Keyword Research to produce a Pivotal SEO Site Map, outlining which keywords Hydroserve should be targeting and aiming for higher rankings for in organic search engine results.
  • SEO Copywriting, working with Richard to produce text optimised for the target keywords identified in the Pivotal SEO Site Map to increase the chances of higher rankings. This included SEO Titles, Meta Descriptions, and Image ALT Tags.
  • A one-to-one tailored WordPress workshop with Richard to teach him how to upload SEO-optimised blog posts and help him master editing text and adding images to his new website.


“From my first contact with Pivotal (with Phil Hatfield) throughout every dealing I’ve had with them, they have been totally professional and cooperative, as well as extremely supportive and reliable.

Jayna has been great at understanding what we’ve been trying to get across in our new website and has made it feel like a really collaborative experience. Could not recommend more highly.”

– Hydroserve Ltd Director, Richard Harrison

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No matter if you want a new website to serve as a showcase of your work or want it to rank highly in search results, call us on 01484 290 100 or contact us to discuss a new WordPress Website for your business.

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