ElliotLee Estate Agents serve landlords, buyers, sellers, and tenants in the boroughs of Harrow, Hillingdon, Brent, or Ealing. Proud to be local unlike their big national chain counterparts, they take an innovative, dedicated, and transparent approach.
With a Land and New Homes department and a Landlords and Investors Club, ElliotLee are well placed to offer first-class mortgage and solicitor advice along with everything you need to buy and sell property.
With a homepage bloated with content and a website oversaturated with disjointed information, ElliotLee needed a cleaner, lighter, and more streamlined website that was easy to navigate and use on all devices. This was something we were all too happy to provide them with!
What We Delivered:
Consistent branding to give the website a coordinated look. For example, all aspects of the tenants and landlords pages, such as buttons, links, headings, and banners follow the same red colour, while all aspects of the sellers or buyers pages follow the same smart dark blue colour.
User-friendly forms in the website footer calculate key sums, for instance, Rental Yield, Stamp Duty, and Monthly Mortgage Repayments.
We added a Mega Menu, which features images to make the site more visually appealing for the ‘Your Area’ tab.
A seamless User Experience was ensured by making the main menu “sticky” resulting in it always remaining visible at the top no matter how far down a visitor scrolls and adding filters and categories. Examples of these can be found on the ‘Helpful Guides’ page, where visitors can narrow their search down by selecting ‘Buying’, ‘Letting’, ‘Renting’ or ‘Selling’ and the location dropdown functionality on the ‘Your Area’ page.
We facilitated the integration with third-party platforms, such as the Market Reports for various areas, which are powered by Dataloft.
A revolving carousel of thumbnail images on the homepage link to all the helpful Guides ElliotLee has produced. These either link to page-turner links in Issuu or forms that are integrated with ElliotLee’s CRM, Lifesycle, that visitors have to complete to access and download certain guides.
Strategic call-to-action buttons in the form of side tabs or tabs at the bottom of the screen, increase the chances of website visitors taking a desired action.
We utilised Advanced Custom Fields to create a straight-forward way for the client to change the message appearing on the top banner depending on who the intended audience of the page was (sellers, buyers, landlords, or tenants).
Google Reviews were displayed in an aesthetically pleasing way on the homepage using Trust Index to help ElliotLee build trust with their website visitors.
Cookie Acceptance Policy banner at the bottom which prevents website visitors from exploring the website until they either accept cookies or amend their cookie settings. We made sure the cookie banner kept ElliotLee compliant without blocking any of their key website features or calls-to-action.
We offered James a 1-to-1 tailored WordPress workshop over Zoom to empower him to take control of the website and make basic amendments to text and images, including adding links and images. We also gave him an introduction to basic SEO.
We carried out SEO Keyword Research producing an SEO Site Map. Once the Site Map was approved, we applied SEO Titles and Meta Descriptions to the website, increasing the chances of the pages ranking highly in search results for target keywords.
“We were recommended to Pivotal by another of our customers as we wanted to refresh the website. What we finished with was beyond what we had hoped for. All the team have a professional but friendly approach and time frames managed excellently. Would highly recommend.”
– James Burgess, Sales Director at ElliotLee
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Written on September 21, 2021
EXCELLENT Based on 15 reviews.
21. September, 2021.
Pivotal Marketing Ltd are an excellent team. They are professional, yet friendly, reliable and accommodating to the needs of our business. They are proactive and quick to respond to our calls. I cannot recommend them highly enough.
20. September, 2021.
We was recommended to Pivotal by another of our customers as we wanted to refresh the website. What we finished with was beyond we we had hoped for. All the team have a professional but friendly approach and time frames managed excellently. Would highly recommend
R A Sidebottom Roofing Ltd
14. September, 2021.
Just had a full website refresh carried out by Pivotal Marketing Ltd and I’m very happy with the results.
As always, Jayna was very knowledgeable and professional, a pleasure to deal with.
I would highly recommend the team at Pivotal for the wide range of services they provide.
1. September, 2021.
We used Pivotal Marketing to spruce up our website, they gave us an amazing brand new one! The best thing I found was the way they understood exactly what we were after even though we didn't! The training provided after is a unique approach as it has enabled us to manage our content and website - so it's a continued improvement rather than a one off price off work. Great work by Phil, Jayna and Taylia, thank you from Sleigh & Story Accountants
30. July, 2021.
Fantastic level of customer service. was very helpful in the services we used.
would definitely recommend for any website or marketing solutions!
24. June, 2021.
We have been working with Phil and the team at Pivotal Marketing now for about seven years. During that time they have built three websites from scratch and subsequently helped update two of those websites.
We have recently gone through a process of updating our core website with a view to making it more vibrant and engaging while at the same time looking to encourage more enquiries from potential clients.
We are extremely pleased by the level of technical expertise within the team as well as their ability to grasp the commercial imperatives driving our website strategy. In addition, they are a pleasure to work with - which makes the process much more enjoyable.
What's more to say - I would wholeheartedly recommend Pivotal Marketing if you are looking to 'up' your online presence.
Global Business Culture Ltd
19. June, 2021.
Pivotal did a fantastic job designing and now managing our new website over a year ago! We have been that busy responding to customer enquires and sales on our website I apologise it has taken so long to write this review! We have received great feedback from our customers about our website and it has really helped our business during the pandemic as we are getting plenty of enquires and orders from around the UK. The whole team at Pivotal have been fantastic to deal with and always get back to you if you have a question or problem. Thank you guys and look forward to working with you in the future.
25. March, 2021.
Myself and my co-director Aimee at Ultra Accountancy recently engaged Pivotal Marketing to redesign our website to achieve a more professional look and better useability.
We are really pleased with the final result! The team at Pivotal really got to understand our business and what we are about, whilst they listened to our requirements they also made some great suggestions to further improve the site.
They have also provided a blogging workshop so we are now able to keep our clients up to date with useful tips and information and will we be using them further in this area in future.
We wouldn't hesitate to recommend the team at Pivotal Marketing Ltd!
17. March, 2021.
Phil and his team built a great website for our new software product. They gave us fantastic branding ideas, built the site with a clear flow through it and then went the extra mile by helping us design the look and feel of the software itself. Highly recommended!
16. February, 2021.
Jayna provided me with very comprehensive and useful website training in order for me to update the company website (Highbury Homes).