DMR Roofing Centre Ltd are suppliers of high-quality, durable roofing products to local roofers, builders, general builders’ merchants and members of the public.
They pride themselves on their competitive pricing, efficient delivery service, and friendly and professional team. Their helpful take-off service, free quotations, advice, and local site visits set them apart from other roofing suppliers.
We had designed and developed DMR Roofing Centre Ltd’s WordPress website in 2017 but, as trends and customer demands have changed, they recognised the need to modernise their website.
We were tasked with creating a bespoke website design using the existing branding and database.
Making the website more responsive and mobile-friendly in recognition of the increase in people accessing trades businesses’ websites via mobile devices was a priority.
What We Delivered:
We lightened the menu bar to make it feel and look cleaner. A small change that had a big impact on the modernisation of the website.
Many of DMR Roofing Centre’s competitors had their product category links and pictures displayed on their homepage, as well as being accessible from the menu. We created a visually appealing grid of product images on the homepage with curved edges to reflect the curved triangles in the business’ logo. The aim is that by placing the key product page links on the homepage, website visitors will be more likely to click through to them on their journey through the website.
We changed many of the banner images on the website in favour of high-quality up-to-date ones.
A prominent “Free Quote” call-to-action button was added in the top corner of the main menu to encourage enquiries.
The product pages themselves received a new look, with the text split up into grey boxes with curved corners and more headings and bullet points added to make the pages more welcoming on the eye and easy to scan. Product image galleries were added above the text on some pages.
Sam Hellewell, Sales Manager at DRM Roofing Centre also took the opportunity to inform us of some text that needed editing.
It was our pleasure to offer Sam a 1-to-1 tailored WordPress workshop over Zoom to empower him to take control of his website and make simple changes to text and images, including adding links and images. We also gave him an introduction to basic SEO.
“Fantastic level of customer service. was very helpful in the services we used. would definitely recommend for any website or marketing solutions!”
– Sam Hellewell, Sales Manager at DMR Roofing Centre Ltd
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Call us on 01484 290 100 to discuss a new website with us, no matter if it is a directory, small online shop, large scale Ecommerce operation or a simple informational site you would like refreshing!
Written on August 2, 2021
EXCELLENT Based on 14 reviews.
20. September, 2021.
We was recommended to Pivotal by another of our customers as we wanted to refresh the website. What we finished with was beyond we we had hoped for. All the team have a professional but friendly approach and time frames managed excellently. Would highly recommend
R A Sidebottom Roofing Ltd
14. September, 2021.
Just had a full website refresh carried out by Pivotal Marketing Ltd and I’m very happy with the results.
As always, Jayna was very knowledgeable and professional, a pleasure to deal with.
I would highly recommend the team at Pivotal for the wide range of services they provide.
1. September, 2021.
We used Pivotal Marketing to spruce up our website, they gave us an amazing brand new one! The best thing I found was the way they understood exactly what we were after even though we didn't! The training provided after is a unique approach as it has enabled us to manage our content and website - so it's a continued improvement rather than a one off price off work. Great work by Phil, Jayna and Taylia, thank you from Sleigh & Story Accountants
30. July, 2021.
Fantastic level of customer service. was very helpful in the services we used.
would definitely recommend for any website or marketing solutions!
24. June, 2021.
We have been working with Phil and the team at Pivotal Marketing now for about seven years. During that time they have built three websites from scratch and subsequently helped update two of those websites.
We have recently gone through a process of updating our core website with a view to making it more vibrant and engaging while at the same time looking to encourage more enquiries from potential clients.
We are extremely pleased by the level of technical expertise within the team as well as their ability to grasp the commercial imperatives driving our website strategy. In addition, they are a pleasure to work with - which makes the process much more enjoyable.
What's more to say - I would wholeheartedly recommend Pivotal Marketing if you are looking to 'up' your online presence.
Global Business Culture Ltd
19. June, 2021.
Pivotal did a fantastic job designing and now managing our new website over a year ago! We have been that busy responding to customer enquires and sales on our website I apologise it has taken so long to write this review! We have received great feedback from our customers about our website and it has really helped our business during the pandemic as we are getting plenty of enquires and orders from around the UK. The whole team at Pivotal have been fantastic to deal with and always get back to you if you have a question or problem. Thank you guys and look forward to working with you in the future.
25. March, 2021.
Myself and my co-director Aimee at Ultra Accountancy recently engaged Pivotal Marketing to redesign our website to achieve a more professional look and better useability.
We are really pleased with the final result! The team at Pivotal really got to understand our business and what we are about, whilst they listened to our requirements they also made some great suggestions to further improve the site.
They have also provided a blogging workshop so we are now able to keep our clients up to date with useful tips and information and will we be using them further in this area in future.
We wouldn't hesitate to recommend the team at Pivotal Marketing Ltd!
17. March, 2021.
Phil and his team built a great website for our new software product. They gave us fantastic branding ideas, built the site with a clear flow through it and then went the extra mile by helping us design the look and feel of the software itself. Highly recommended!
16. February, 2021.
Jayna provided me with very comprehensive and useful website training in order for me to update the company website (Highbury Homes).
12. February, 2021.
From my first contact with Pivotal (with Phil Hatfield) throughout every dealing I've had with them they have been totally professional and cooperative, as well as extremely supportive and reliable. Jayna has been great at understanding what we've been trying to get across in our new website and has made it feel like a really collaborative experience. Could not recommend more highly.