Social media isn’t new.
Nowadays, it’s everywhere — and if you’re not using it, you’re missing out. It’s where your customers are, and the right social media marketing will make it easier for them to engage with you.
It also makes it easier to reach new customers. Promote yourself and showcase your work. Get reviews and feedback. Engage with customers in real-time. Share tips and educate your customer base. Build a more personal relationship with your audience. Whether you’re a B2B or B2C company, there’s a platform out there for you — most likely Facebook, Instagram, Twitter and/or LinkedIn.
Using social media for your marketing provides a bigger return on investment than you might think — certainly more than traditional print media. Why? Because social media can send people straight to your website.
Social media performance is also easier to measure. You can track how many people see your posts or your paid Twitter, LinkedIn or Facebook advertising campaign and engage with them: clicking, giving a Like, etc. The same can’t be said of print media: someone might get a brochure with your ad or article inside, but who knows whether they even read it?
Of course, using social media effectively takes a certain savoir-faire — and time, which a busy business owner like yourself might not have. If that’s the case, you’ll be missing out on a valuable resource for your business. You’ll need someone experienced to help you out.
How do we build your social media presence?
First, we meet you to establish what goals you want your social media marketing to achieve. We also familiarise ourselves with your brand’s personality, messaging and tone of voice.
Then we consider the best social media platforms for your business — which platforms your customers are using and what sort of content they prefer.
(You don’t need to be on every platform, but some of them do complement each other. LinkedIn and Twitter, Facebook and Instagram, etc.) We can optimise your existing social profiles or set new accounts up or you using your business’ branding if you are new to the world of social media.
We create a variety of content for the right platforms. Infographics, videos, polls — we keep it all vibrant and varied to engage your audience. We ensure your content is underpinned by a solid social media strategy that aligns with your business goals and effectively targets your ideal audience.
As well as publishing regular content to your platforms, we monitor notifications and respond to comments. We also keep abreast of any news relating to your industry which might spark some discussion.
Through ongoing analytics, we examine your audience’s engagement with your social pages and content and produce regular reports for you. We consider what kinds of content are more engaging on each platform and adjust your content accordingly.
For social media marketing, we highly recommend regular, ongoing communication. This allows us to keep on top of your company news, projects and developments, as well as keep you in the loop.