People need an email account for most things these days, be it for work or personal use. Therefore, most (if not all) of your customers will have an email address — and no fewer than those with a social media profile. So naturally, a good way to reach a lot of people is through email.
The beauty of email is that it’s not as urgent as a phone call, allowing people to read and respond at their own convenience — but it is still a more personal, direct and easy way to find your ideal customers than, say, a social media post. A little email now and then reminds your customers who you are and helps keep your company at the forefront of their minds.
Whether your company is B2B (business-to-business) or B2C (business-to-consumer), it’s useful to have an engaging email marketing campaign. Unlike social media marketing, which targets a wide spectrum of potential customers, email marketing targets existing customers and feels more personal to each of them. The results of an email marketing campaign can also be tracked and monitored so you know how many people clicked on links in your emails and opened your messages, setting this digital marketing channel apart from other more traditional advertising methods, like print ads in newspapers.
Part of your email marketing strategy often involves segmenting your audience. So, if you’re an ecommerce business we can use ‘triggers’ so that certain groups or types of customers receive an email based on a certain action or scenario, for example, a customer who abandons their online shopping cart can receive an email reminding them to complete their order. Email marketing campaigns can also be used to reward loyal customers with discounts and vouchers, exclusive to your email subscribers.
Whether you want to share your latest blog posts or send out your company’s regular newsletter or promote your new product or showcase your latest projects and case studies, email marketing offers a wealth of opportunities to engage with your audience.
First, we meet you to learn more about your business and what you want to get out of your email strategy. If targeting existing customers, we look at your contact database (with your permission, of course).
We craft each email with plenty of elements to drive engagement from your audience. A catchy subject line to draw them in, images to intrigue them, buttons to link them to your website.
Before sending out a new email campaign, we send you a test email, allowing you to see it as your customers will see it. We then make any necessary amendments based on your feedback and check the email is GDPR compliant.
We regularly examine and report on your email campaigns: how many people opened them and engaged with them (by clicking on a button, for example).
If you’d like to boost your business with our email marketing services, get in touch today.